OUR SLOGAN
Our slogan is ' Rafiki Halisi' (a Swahili saying for a genuine friend) displaying Old Mutual's commitment to making a difference in the lives of Kenyans. We are here to help you achieve your financial goals. Our variety of products offers a wide array of choices tailored to suit the needs of any serious investor.

COMMITMENT
With our eyes fixed firmly on the hope of a better future, we will avoid all behaviour that may steer us away from our common goal. We will stay focussed on our customers and our communities, allowing mutual respect and caring to chart the way forward.

PASSION
There is no reward in mediocrity. It is only when we push beyond what we once believed to be our very best, that we discover, as individuals and as a team, that there really is no end to what we’re capable of.

GROWTH
It starts within. Only once we ourselves discover our true potential, do we desire the same growth for our customers, those who invest with us, and ultimately for our country Kenya.

OUR CUSTOMERS
We believe:

• That Old Mutual will become the leading customer service organisation in Kenya.
• That treating our customers well builds our brand and future success.
• That we must build strong lifetime relationship through fulfilling our role as the most trusted financial adviser.
• That we can create competitive advantage by providing products and services that truly meet customer needs.
• That every employee must be empowered to take responsibility to meet customers’ needs.
• That our front line staff are critically important to the success of the business.

OUR EMPLOYEES
We believe:

• Committed employees who consistently build their skills are our most valuable asset and create our competitive edge.
• Actively rewarding excellence and managing poor performance.
• Managers and their staff share the responsibility for personal development.
• Our staff has the right to clear performance goals and a plan to ensure personal growth and development.
• That we will become the preferred insurance employer in Kenya.

STAFF EMPOWERMENT
Old Mutual believes in empowering staff.

• We provide our staff with a conducive environment to operate by ensuring that training is available, and promote excellence through performance-based evaluation.
• We recognize the importance of our staff having a high morale, as they are the faces of Old Mutual.
• Both managers and staff share responsibility for personal development and managing performance.
• Our flat organizational structure and an open door policy to the Chief Executive Officer gives each staff member the confidence of attending to clients efficiently.

OUR COUNTRY
We believe:

• We are as healthy as the country in which we operate, and that the role in which we operate and play ensures growth and sustainable development.
• We can play this role through leading corporate citizenship practices, namely:
  
• A commitment to growing and investing in Kenya
• Socially responsible business activities
• Leading edge workplace practices
• Sustainable social investment projects
• Good governance
• Active involvement of our people in social and community affairs
• That our business activities, in their very nature, make a significant contribution to the well-being of Kenyans.

OUR SHAREHOLDERS
We believe:

• Shareholder value creation is the best single measure of a healthy, growing company.
• Maximising shareholder value is achieved through:
  
  • Delighting our customers with superior products and services
  • Creating a stimulating and rewarding work environment for employees
  • Investing in our communities to help grow the country in which we operate

We will achieve our stretching financial targets

CORE VALUES
Old Mutual has a value driven foundation based on the following core principles that we use to run our operation in Kenya

Integrity
It is based on trust and rooted in truth. It's nurtured in honesty and grows through openness. It is our most valued asset and it lives in our words and in our actions. It is priceless because it cannot be bought. And once it is lost nothing we have can buy it back.

Commitment
With our eyes fixed firmly on the hope of a better future, we will avoid all behavior that may steer us away from our common goal. We will stay focused on our customers and our communities, allowing mutual respect and caring to chart way forward.

Passion
There is no reward in mediocrity. It is only when we push beyond what we once believed to be our very best, that we discover, as individuals and as a team that there really is no limit to what we are capable of.

Growth
It starts within. Only once we ourselves discover our true potential, do we desire the same growth for our customers, those who invest with our country Kenya and ultimately us.

PROVEN PERFORMANCE
We are part of an enlarged group that has had 133 billion pounds of assets under management as at 30th June 2002.
We have approximately 3.8 million life assurance policyholders, 2.4 million banking customers, 400,000 short-term insurance policyholders and more than 900,000 unit trust accounts worldwide making us one of the top forty asset managers of the world.